These Are the Best October Prime Day 2024 Essentials That Influencers (And TikTok) Can’t Live Without

We interviewed these Amazon Influencers because we think you'll like their picks. These influencers mentioned are paid spokespeople for the Amazon Influencer Program. E! may get a commission if you purchase something through our links. Some brands featured in this article are partners of Amazon's Creator Connections program, which means E! may make an increased commission on your purchase if you buy something through our links. Learn more.

If there's anyone who knows which products are worthy of checking out this October Prime Day, it's influencers. With a lifestyle that consists of living on social media and recommending items to their followers, they're constantly on the lookout for the best products to test out. That's why we interviewed a few Amazon influencers who gave us the inside scoop on the best essentials everyone needs to add to their cart ASAP. From beauty and skincare products they keep in their bags 24/7 to kitchen must-haves that have upgraded their cooking skills, they shared a variety of items they've currently been obsessing over this Prime Day.

Keep scrolling for these influencer-approved Prime Day picks, and if you want to shop more celeb favorites, check out the E! Insider Shop Amazon Storefront.

Best Amazon Influencer Picks from October Prime Day 2024

Gregoria Reyes-Lou reveals to E! the product she carries in her bag that helps take her content up a notch, "I carry my lens cleaner, the wipes. It's always the one thing that keeps my content fresh. People just ask, what phone do you have? I'm like it's the 15. But you know what? The wipes. That's what saves the day."

If there's any kitchen must-have everyone needs, Anca Andor recommends the "Fullstar veggie chopper... it's life-changing. I share this all the time and whenever I hear of someone that doesn't have it, I'm like, you are going to save so much time in the kitchen with meal prep. It takes you one-third of the time to chop your veggies. That way you still have them for dinner time, but you're spending less time in the kitchen."

If you're curious about Anca Andor's favorite lippy that she carries in her bag, she told E! all about the Clarins lip oil, "they come in a bunch of different colors, I'm wearing red for the holidays, but it's so nice because it's not like sticky or dry or anything and it gives you that just like really nice, plumpy lip."

Not only do many Amazon influencers rave over this Laneige product, actress Sydney Sweeney also told E!, "I love these products because it feels like putting a cloud on your face. This is so nice, fluffy, and creamy without that heavy feeling." 

When asked about the Amazon product she takes everywhere, Alyssa Lenore told E! "I always carry my Torriden lip essence, I've been through so many lip balms and this is my number one."

When it comes to making traveling less stressful, Anca Andor recommends using packing cubes, "I always thought that they were overrated and then I started using them, and I'm like, why have I not before? They save so much space in your luggage and they help you stay organized too."

Another favorite of Alyssa Lenore's is a blanket hoodie, which is perfect for staying home and snuggling up on the couch. "I have been living in it all week and it's just a great way if you're the type that likes to float around your house, but you want to be in the comfort of a blanket. Highly recommend getting a blanket hoodie."

If there's any product that many influencers are currently obsessed with, it's a portable selfie light. Makho Ndlovu calls it a "Game changer. So you take your picture and it looks all right. When you put that light on top, it's like you're walking around with a professional photographer. It just changes up, it lights up your face, it shows all the dimensions. It's amazing."

If you're looking to instantly upgrade your selfie setup, Johnnybell Sanchez reveals she attaches these silicone suction cups to her light, "I love this sticky thing... I have it on my phone as well and I stick it everywhere."

Makho Ndlovu also mentions her favorite water bottle that she got from Amazon, "It's like huge, the tumbler, and then you have the bamboo lid and then it has that metal straw. When things look pretty, it just encourages me to drink more water."

Always on the go? Add a Conair steamer to your cart just like Gregoria Reyes-Lou did, "I'm always changing and trying new looks for the whole family and it's a busy time of the year. We're going from day to night and we wanna look fresh and guess what? It has same-day delivery. I just saw that my favorite steamer is available. It's the Conair one."

When it comes to last-minute gifts, Makho Ndlovu tells E! you can never go wrong with a Cosori air fryer. "I love to get stuff that people can actually use, right? And one that I always recommend to people is the air fryer. They always come out with different iterations every year and they just get better and better. So yeah, an air fryer is practical, and you will actually enjoy making all the recipes."

Want the very best Amazon Prime Day deals? Then check out what a shopping editor is adding to their cart.

What is Prime Day? 

Prime Day is a sale with Amazon deals for Prime members. Originally a one-day sale, it has expanded to a two-day event packed with discounts across fashion, beauty, tech, and home categories. Amazon now holds two sales yearly—a July Prime Day and a second Prime Day in the fall, known as Prime Big Deal Days, referred to as October Prime Day. Every Prime Day event is worth shopping, especially if you love saving money and fast shipping.

What is October Prime Day?

October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.

When is October Prime Day?

Amazon October Prime Day 2024 runs from October 8 through October 9. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on October 8. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials . There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well. Officially, this sale is known as Prime Big Deal Days, and it is commonly referred to as October Prime Day.

Is there an Amazon Prime Day in October?

Yes, Amazon holds a second Prime Day in October called Prime Big Deal Days. This two-day event offers exclusive deals and discounts for Prime members, featuring major savings on categories like tech, fashion, beauty, home essentials, and holiday gifts. It’s the perfect time to snag bargains ahead of the holiday shopping season.

What are Prime Big Deal Days?

Prime Big Deal Days is Amazon's second Prime Day sale, typically held in October, offering massive discounts across popular categories like tech, fashion, beauty, and home essentials. This two-day event is designed for Prime members and provides exclusive deals on trending products and Amazon devices, similar to the summer Prime Day. It’s the perfect opportunity to score major savings before the holiday shopping season begins.

What is on sale for October Prime Day 2024?

For October Prime Day 2024, Amazon is offering a wide range of deals on seasonal must-haves across multiple categories. Shoppers can score discounts on fall fashion, holiday gifts, Prime Day beauty deals, and more. Whether you're looking for tech upgrades, home essentials, or trending products, October Prime Day 2024 promises unbeatable savings and exclusive deals on all your favorite items.

Where can I find the best October Prime Day deals?

You can find curated deals from E! Insider Shop and our Amazon Storefront throughout the October Prime Day sale. Our dedicated team of shopping experts will help you save time and money by organizing the must-have deals, including exclusive deals, in one convenient place for easy shopping. New deals will drop throughout the sale, making it easy to find the best offers of the season. For even more savings, you can also shop Amazon Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Amazon Prime subscribers enjoy free and fast shipping with options for two-day, one-day, and same-day delivery on eligible items shipped by Amazon. Additionally, members have access to exclusive lightning deals and additional discounts on select items. Subscribers can stream content with Prime Video, Amazon's streaming service, and enjoy ad-free songs through Amazon Music. Prime members can also get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on their location.

Do you need to be an Amazon Prime member to shop October Prime Day 2024 sale?

Yes, you have to be a Prime member to get Amazon discounts on Amazon Big Deal Days, also known as October Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of October Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.

How much is Amazon shipping?

Amazon shipping costs vary depending on the items ordered and the shipping location. Fortunately, Amazon Prime subscribers enjoy free and fast shipping on their orders. With a Prime membership, you get access to two-day, one-day, and same-day shipping options, perfect for the busy holiday season. Additionally, Amazon offers expedited shipping options on select purchases for even faster delivery times at an additional cost. Join now for a 30-day free trial to experience these benefits firsthand.